Senior Living

Posted On 12/31/2017 | Category: Consumer Trends

Ice cream is the #1 snack and dessert loved by all demographics. Ice cream is a social connector, a well of nostalgia, a family tradition, an event, a destination and a childhood feeling or memory. Learn how others have leveraged ice cream to build community and joy.

Insight Image

Create an Ice Cream Social

• Invite future prospects/PR
• Support the community and conversation with family and friends
• Drive client joy
• Show staff appreciation

Offer Free Ice Cream with a Blue Bunny Freezer

"I have it in my Blue Bunny® freezer in the activities room, so all day long residents help themselves to a piece of ice cream. I see them getting ice cream and sitting on one of our porches with their family and friends. Also, I have heard grandkids saying how they love coming to visit because they get free ice cream. I don't know why someone has not thought of this years before."  
— Bruce Fisher - Morning Pointe's Senior Foodservice Director

Segment Image

Ice Cream taps into emotional benefit. "No one ever says, 'let's all go out for candy bars.'" "Ice cream is a celebration!" "Ice cream reminds me of summer, of freedom and fun." "It lifts my mood. It can transform me." "There's a sense of jubilation right before we go for ice cream." Leverage it for a business advantage.