Extreme Floats

Beverages are the most profitable line item for restaurants. Since ice cream is the #1 dessert and snack, the key is to make signature dessert a unique and memorable experience not easily duplicated at home.

Why Extreme Floats

Extreme floats taps into familiar but different (chefmanship/artesian) dessert

Crowd Pleaser: Floats tap into memory roots (surprise/delight)
  • 62% of millennials would purchase
 • Scored very high with uniqueness and draw (traffic) in the 90th percentile of all concepts ever tested

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